You may bring thousands of potential customers to your website and have a huge marketing budget, but they will simply leave the site unless they find something in your website content that sparks their interest. Statistical data shows that approximately 40% of visitors on each website leave the site without clicking through to any other pages. In other words, they simply leave without taking any actions on a given site.
This means that, on average,
40% OF FUNDS SPENT ON ADVERTISING
a typical website are simply wasted.
This situation, however, can and should be improved. You simply need to optimize your landing pages by experimenting with their content.
For this purpose, Google has created an excellent tool called A/B testing. During the test, two versions of a specific website element is created (headlines, images, call to action buttons, website layout, etc.) and specific metrics are chosen to assess the performance, e. g. bounce rate or number of orders.
For a specific period of time, traffic to a website is split between versions of the design. After the test is completed, version A and version B are assessed to determine the impact that their content had on the chosen metrics. The better performing element is implemented as a permanent part of the website.
A/B TESTING PROCESS:
1. Consumer behaviour analysis is conducted using heatmaps and Google Analytics data.
2. A hypothesis for website improvements and a list of necessary tasks is developed.
3. A variation code is implemented on the website to make specific changes.
4. Website elements chosen for testing are prepared and placed on the website.
5. The test is initiated.
A/B testing usually runs for 2 to 4 weeks. The test is performed until a reliability rate of at least 95% is reached, i. e. until we are absolutely convinced that the most effective website alterations implemented are not a result of mere coincidence.
THE FOLLOWING ARE SOME OF OUR CLIENTS' SUCCESS STORIES:
○ The modification of the location and size of the call-to-action (CTA) button resulted in an increase in the number of orders by 12%.
○ The alteration to the text and colour of the home page headline led to an increase in the number of orders by 9%.
○ The modification of the call-to-action (CTA) text resulted in an increase in the number of orders by 18%.
○ The modification of the main web banner text increased the amount of time that visitors spend on the website by 20%
○ The bounce rate was reduced by 37% after changing the main photo on the home page.
Experimenting with the websites' content
CAN INCREASE SALES BY AT LEAST 20%
Contact us today to find out how we can help you!