There is a mobile revolution going on! The emergence of smartphones created smarter consumers. It opens up opportunities for new and smart marketing.
Mobile phones are always on, always with us and always connected to the internet. Over the course of a week, 81% of us have surfed the internet, 77% used search engines, 48% watched videos and 63% talked to friends.
A few interesting facts about smartphone owners: 39% use their phones while in the loo. 33% use their phones while watching TV. 22% use them while reading newspapers. Smartphones have become such an integral part of our lives, that 1 in 3 could give up high heels, cable TV or chocolate to be able to use their phones.
SMARTPHONES CHANGE OUR SHOPPING HABITS, MAKING US SMARTER BUYERS
79% of smartphone users use them during shopping. 70% of those use phones while in the store.
54% use smartphones to find other vendors of the product we are interested in, 49% compare prices, 48% get special offers and discount coupons and 44% read information.
NEARLY 75% OF SMARTPHONE USERS SHOP
based on their mobile search.
Both, using computers and mobile phones on the spot.
Shopping involving smartphones is gaining momentum. And where do we shop most? In our residential neighbourhood or city, of course.
Search for local information is the most popular activity among smartphone users. We use phones to find the nearest café, cinema schedule or a store where we could buy desired goods.
88% of smartphone owners act on the same day as they receive the information: phone or make a visit.
This year, search for information on mobile phones has reached unprecedented heights. 71% of search queries were performed upon seeing an ad in conventional media or on mobile devices.
AS MANY AS 9 OF 10 SMARTPHONE USERS ACTED
upon the search performed on the phone.
It is a fact – mobile advertising works!
Do you remember seeing an ad on a mobile device? You are not alone: 82% of smartphone users have seen advertising on their phones.
Interestingly, 59% of businesses that spend most on advertising do not have a mobile-optimized website!
It is essential to ensure excellent browsing experience to smartphone owners visiting your website because when users see an ad on the phone, 42% click it, 35% visit the websites of businesses, 49% buy and 27% call.
We use smartphones in all situations of our lives: communication, entertainment, searching for information and smarter shopping.
In the future, we will do even more of this. This is a new opportunity for businesses to connect with their customers, wherever they are!
DON'T BE LEFT BEHIND DURING MOBILE REVOLUTION
BECAUSE IT IS ALREADY IN FULL SPEED!