Google has brought together a wealth of high-quality news, topic-centred, video sites and blogs on a single advertising platform – Google Display Network. Today, the network has over 2 million websites from around the world.
It is a place where you can easily post your ads and
REACH 90% OF THE WORLD'S INTERNET USERS.
Up to 17 different sizes of digital banner ads can be used depending on the target advertising market. The banner can be static or dynamic (moving). The most popular 8 sizes are listed below.
HOW TO REACH YOUR TARGET CUSTOMERS?
On Google Display Network, the desired target audience may be reached using the information about who your potential customers are and what websites they browse.
Based on their content (topic), all Google Display Network websites are divided into more than 1,700 categories, e.g. travel, cars, shopping, etc. You can choose one category from the list and advertise there.
You can also match campaign keywords to the topics of Google Display Network websites or simply specify a specific site where you want to advertise.
Suppose you run a gym. You can choose to show your ads on Google Display Network websites in the category “Sports” and “Health”. Your ad will appear on websites that write about workouts, healthy lifestyle, sports and other related topics. For example, a person reading about a sports diet in a news portal would see your ad.
Also, if one of your selected keywords is “travel”, the ads will appear on websites that have this keyword in their content. For example, if an article in the dailymail.co.uk contains the keyword “s”, your ad will appear with this article.
Target audience may be selected taking into account the interests of people, demographics or by using remarketing. You can also use Google similarity detection technology to find users whose browsing habits are similar to those of the people on your remarketing list.
For example, you know that your target customer is a 25-35 years old woman living in London. Relevant settings may be selected for your campaign.
Or the ads may be shown to people with a profile similar to your typical site visitor.
There are 2 options to pay for your advertising:
1) PPM: payment per thousand impressions. You will pay only after your ad is shown 1,000 times. It is recommended for campaigns targeted at increasing visibility and brand or product awareness. The results are measured using metrics: the number of ad impressions, reach, frequency and increase in the number of search enquiries for a product/brand name.
2) CPC: cost per click. You will pay only after a user clicks on your ad and visits your site. The results are measured using metrics: sales growth, queries, registrations, etc.
AS MANY AS 95% OF THE ONLINE TIME IS SPENT ON CONTENT SITES.
This is where your customers are!
Visual advertising can help increase awareness and campaign reach, earn more conversions and accelerate the buying cycle. Get started now!